Snickers “Brady Bunch” ft. Danny Trejo

Agency: BBDO, NEW YORK
Director: JIM JENKINS
VFX: THE MILL http://www.themill.com

Seamless and surprisingly extensive VFX from The Mill for the Snickers Super Bowl spot from O Positive director Jim Jenkins thru BBDO, New York starring Danny Trejo as Marcia Brady and Steve Buscemi as Jan.

Visual effects supervisor Nick Tanner at The Mill, New York: “2D lead artist Nathan Kane worked with the team to build a pre-vis to try and figure out the spatial representation of that old Brady Bunch set.

“Then, on the shoot day the whole set was replicated as closely as possible to the original to give Danny Trejo and Steve Buscemi an environment grounded in reality, with furniture they could interact with. This allowed for the axe throwing improvisation and Steve’s tantrum at the top of the steps to occur. “The approach to filming was an intensive part of the final visual effects. We needed to capture 180 degrees of the stand-ins’ faces and place Danny and Steve in the Brady living room.

“We made sure the stand-in actors were fixed in place to minimize their movements, and set up five witness cameras on all sides to capture their performance from every angle.

“Their faces were then tracked onto CG geometry of the original characters’ faces. The team was cautious about tracking with the decades old footage that included a high level of artifacts and grain. “The body doubles (cast for their mouth, chin and lip features and filmed against greenscreen) would say the lines and this footage was tracked and transplanted onto the original footage of Florence Henderson as Mrs. Brady and Robert Reed as Mr. Brady. But the actual voice of Henderson heard in the spot was a character voiceover artist.

“Finally, grain and texture was added to each shot, giving it the vintage treatment to fit in with the rest of the footage. “Even though the team hasn’t seen either actor in many commercials, they knew Steve Buscemi would be the perfect person to convey the internal angst of Jan. He was interested as soon we reached out.

“Danny Trejo took his turn as Marcia Brady extremely seriously during filming. Watching Danny angrily yell at Mr. and Mrs. Brady was a treat.” For O Positive Director: Jim Jenkins Executive producers: Ralph Laucella, Marc Grill Director of photography: Trent Opaloch For The Mill Visual effects supervisor: Nick Tanner Executive producer: Verity Kneale Producer: Carl Walters Senior compositor: Nathan Kane Colorist: Fergus McCall For Arcade Producer: Kirsten Thon-Webb Editor: Geoff Hounsell Assistant editor: Healy Snow Music: Q Department Mix: Tom Jucarone, Sound Lounge Toolkit Maya, PFTrack, Flame

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